Second perhaps only to a denim collaboration with Alison Mosshart from The Kills and The Dead Weather, is the announcement of Jennifer Herrema from RTX and her new collection with Volcom.

Signature Jennifer and her kick-ass rocker-self, her designs for Volcom reflect a decontructed, strategically ripped, layered jeans with a slight emo-tight design. What’s great about this little video from Volcom and Jenniefer is how she explains the process, which she sort of doesn’t, and yet you get a strong sense of the individuality of this girl and why Volcom chose her for this collaboration.

We can probably expect some ripped layered denim and fedora hats with long hair as part of signature grrrls rocker looks this summer.

Meanwhile, here are some pics I took of Alison and Jack White at a Dead Weather show in Los Angeles.

Smoky blues with Alison Mosshart on lead vocals for the song Cuts Like a Buffalo and Jack White in the background on drums.

More from the show.

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